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Custom Website Design » Building a Long Term Internet Marketing Strategy
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Custom Website Design

June 1, 2007

Building a Long Term Internet Marketing Strategy

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:17 am

When building a strategy for internet marking, Denver businesses realize that you need to think of the future as well as your current needs. While you might see instant results from certain changes in your strategy, it’s what you do over the long haul that really matters. By focusing on the search engines that matter, SEO, and your customer, you will be able to
establish yourself as a business that’s planning on sticking around – long after your competitors fade away.

When it comes to internet marketing, Denver web site owners understand that there are three main search engines that can make or break their popularity in web searches: Google, Yahoo, and MSN. These search engines are the ones that get the most traffic or the most potential customers, so they’re worth learning about and using to your business’ advantage. Thankfully, these search engines also understand their popularity, so they’ve made it easier to advance in their rankings by providing customers with detailed articles and instructions on how to create the best possible chance for a new web site. Make sure that you are using every guide and instructional piece that you find on these search engines – why not learn from who created the engine in the first place?

SEO or search engine optimization can not be denied when you’re concerned about internet marketing. Denver businesses often follow four main rules in their approach to a successful marketing plan:

1. Find out what your customers are using as search terms (also know as keywords)

2. Make sure to use these keywords in your web site as well as in the meta tags for your site.

3. Try to find other sites that will trade links

4. Update your site frequently with new SEO content

The trick with SEO is that you need to really know your customer to make it work for you. By looking for specific search terms, you will be able to increase your chances of getting to the top of the search engine page.But since these terms change on a regular basis, this requires a long term strategy.

With internet marketing, Denver businesses know that your customer is your best tool for creating success. By taking the time to understand what they want and need from your business, you can fill your website with materials that will fill those needs. Remember that there are hundreds of keywords that your customer might be searching for, but other sites might have a higher standing than you do.  But in knowing this, you can approach your customer from multiple angles, with multiple keywords and fresh content. If your customer is really interested in what you have to offer, these angles will provide them with a direct route to your business – but only if you know what they want.

  • What are your customers’ needs?
  • What aren’t they getting from your competitor?
  • Are you offering something new?
  • What is different about your web site and your business?

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

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