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Custom Website Design » Marketing
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Custom Website Design

June 1, 2007

SEO: The Answer to your Online Marketing Problem

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:23 am

When I was a child, people around me has many source of informations. For instance, they use the television, radio and newspaper for consumer information, which are called infomercials nowadays, and news for current events. Magazines and journals are for articles that illuminate people on a specific or several topics. I also remember my mom, when my sister is already entering her high school years, buying encyclopedias for reference purposes.

Now, there is a one-stop shop for all informations needed by anyone. Internet is the information hi way of the new age. There is a site for almost each and every need for information. Most consumers prefer this because almost all their concerns are met through the internet.

With this, online marketing is a phenomena. Promoting online of products of the smallest size and amount up to the biggest deals and services, is always a hit.

But it is not that easy promoting marketing online. Because most people use search engine before they enter a web site, it is necessary to have a high ranking on search engines. People frequently view only the first two pages of the search result. Given this fact, companies and even sole proprietors still often neglect this aspect or part of their business because they do not like to lose their focus on their business core objectives.

Search Engine Optimization plays a big role on this part. It helps the entities keep a high ranking in major search engines or help improve their rankings on some matter. It works significantly on boosting their client’s web visibility on search engines. In this way more consumers will enter your site, therefore, giving more chances of increasing sales.

Some entities waste the thousands or hundred thousands of dollars they invested on web site design after which they will discover that their site is not visible to major search engines. Because of this, some companies reinvest in redesigning their web site and some just accept the awful limited result they are achieving with their site.

For the premium and most coherent results in online marketing campaign, have the best search engine optimization services. Use your website as your strategic weapon against your competitors and this will accordingly increase your return of investment.

Paid Traffic Guarantees The Best ROI

Filed under: Marketing, Promotion, eCommerce — BILZ @ 12:21 am

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Building a Long Term Internet Marketing Strategy

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:17 am

When building a strategy for internet marking, Denver businesses realize that you need to think of the future as well as your current needs. While you might see instant results from certain changes in your strategy, it’s what you do over the long haul that really matters. By focusing on the search engines that matter, SEO, and your customer, you will be able to
establish yourself as a business that’s planning on sticking around – long after your competitors fade away.

When it comes to internet marketing, Denver web site owners understand that there are three main search engines that can make or break their popularity in web searches: Google, Yahoo, and MSN. These search engines are the ones that get the most traffic or the most potential customers, so they’re worth learning about and using to your business’ advantage. Thankfully, these search engines also understand their popularity, so they’ve made it easier to advance in their rankings by providing customers with detailed articles and instructions on how to create the best possible chance for a new web site. Make sure that you are using every guide and instructional piece that you find on these search engines – why not learn from who created the engine in the first place?

SEO or search engine optimization can not be denied when you’re concerned about internet marketing. Denver businesses often follow four main rules in their approach to a successful marketing plan:

1. Find out what your customers are using as search terms (also know as keywords)

2. Make sure to use these keywords in your web site as well as in the meta tags for your site.

3. Try to find other sites that will trade links

4. Update your site frequently with new SEO content

The trick with SEO is that you need to really know your customer to make it work for you. By looking for specific search terms, you will be able to increase your chances of getting to the top of the search engine page.But since these terms change on a regular basis, this requires a long term strategy.

With internet marketing, Denver businesses know that your customer is your best tool for creating success. By taking the time to understand what they want and need from your business, you can fill your website with materials that will fill those needs. Remember that there are hundreds of keywords that your customer might be searching for, but other sites might have a higher standing than you do.  But in knowing this, you can approach your customer from multiple angles, with multiple keywords and fresh content. If your customer is really interested in what you have to offer, these angles will provide them with a direct route to your business – but only if you know what they want.

  • What are your customers’ needs?
  • What aren’t they getting from your competitor?
  • Are you offering something new?
  • What is different about your web site and your business?

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

May 31, 2007

Laser Targeted Online Marketing

Filed under: Marketing, Promotion — BILZ @ 6:22 pm

Picture this…

There is a person looking for a computer on the internet, but he has trust issues so he wants a computer with a 10 year guarantee - he searches for this indistructable computer using a search engine and types in “computer 10 year guarantee”. imagine being able to target this consumer not only from a geographic perspective but also from a phychographic one.

At no time in history has there been a medium where this is 100% possible. search engine marketing allows businesses to laser target website visitors and to custom make their offering to suit the clients needs to exact specifications.

Think about it you have something to offer that is quite generic and in the past it was difficult to differentiate your product, now there are many differentiating factors that can be applied online. Whether it is to overcome risk perceived or status needs, affordability, better service or any other factor reflected by the search criteria chosen by the target market.

This is how…

No 1 you have to know what people are looking for and fortunately search phrase statistics are available and can be researched online. This information is invaluable as it is unbiased market research, a person does a search in the privacy of his computer screen so there are no external pressures to be sociably accepted or not to hurt the feelings of the interviewer. What they type in is exactly how they feel and what they want.

Once the most viable phrases have been selected the website content, layout and functionality need to be designed in such a way to make the targeted visitors (self-qualified prospects) feel at home when they arrive and prompt them to enquire or buy.

It is then necessary to get the website ranking in the first page of millions of search results, beating other websites to the punch. This is done by making the optimised page search engine friendly and giving the phrases high relevance with optimisation techniques like key word densities in the meta area and body text, link popularity.

Measurement and testing like in offline promotional campaign it is crucial to measure its success. The site statistics need to be monitored and evaluated. This gives insight into visitor behaviour, if for instance vistors are leaving after less than one second it might be that the home page is loading too slowly and visitors are not seeing the content, or if they do spend more than a second but do not go deeper into the site it could mean that the unique positioning of the site is not clearly conveyed.

Testing should be done, one aspect at a time, many a rookie web marketer makes the mistake of changing several things at the same time and then doesnt know what caused the change in visitor behaviour.

This is how to do it:

- Make changes to Website over a predetermined test period
- Make one change at a time (to evaluate its impact)
- Keep a record of changes
- Extract the Following Information From the Site Statistics (over test period)

Number of visitors (v)
Number of page views (pv)
Duration - percentage of visits longer than 2 minutes (d)
Enquiries - number of enquiries (e)
Working out the success rate
Visitor to page view ratio (vpr)
vpr=pv/v
Average duration - divide each months visitor durations longer than 2 minutes (mvd) by total to get average visitor durations (avd)
avd=mvd/tvd

Average enquiries - add number of enquiries to get total enquiries (te).
Divide monthly enquiries (me) by total enquiries (te) to get average enquiries (ae) [ ae=me/te ]
Success rate (weighted average) = (vpr*2)+(avd*3)+(ae*5)
Give vpr, avd and ae a relative weighted number out of ten based on the importance

We now have a weighted average for page view, duration and enquiries. When making changes to a website (one at a time) one is now able to test how this change influenced design. Should there be an improvement in the success rate, then you know that the change had a positive impact on visitors, the inverse is obviously also true. This way one can optimise the design and get a higher visitor conversion rate.

Internet Marketing Basics From The SEO Expert

Filed under: Marketing, SEO — BILZ @ 6:22 pm

The first place to start is with keyword phrase research before you publish your website. Think about researching for the keywords which are best suited to your website. Keywords are the words that the visitors input into the search engines in order to find the information they are looking for. You must try to find out a keyword phrase that has good search volume and at the same time that has least competition. There are online tools available such as http://inventory.overture.com which will help you find effective keywords.

Once you have chosen the keywords and created the website, you can now publish it. After publishing the website, there are few more steps that you need to pursue in order to improve the visibility of your website in all the major search engines such as Google, MSN, Yahoo, etc…

You should try to use your keywords several times on each page, this is called keyword density. This is the best way to show search engines that your webpage should be in the search results for that specific keyword phrase.

Next, you should now consider adding a HTML Sitemap as well as XML Sitemap. A sitemap helps your visitors to get an idea about the structure of your website as well as it provides search engine spiders a pathway to all the inner relevant web pages of the website to get indexed. The sitemap also provides information to search engine spiders about new content and date of the modification to the webpage. A sitemap can be integrated in two versions, the HTML version for the visitors, and the XML version for the search engine spider.

Once you have uploaded the sitemaps, you should check your website against valid HTML and CSS. Validation is very important for a quality website that wants to rank fr the long haul.

Once your site is up and running, apart from updating new content frequently (at least 3 times a week), it’s important to check for dead or broken links. If you find a dead or broken link, remove those links immediately or correct the file path. These links will reduce the credibility of your website to visitors and search engines.

You will also want to check for backlinks. Backlinks are incoming links to a website or web page. The number of backlinks is a sign of the popularity or importance of that website or page. Backlinks are also called as incoming links, inbound links, inlinks, and inward links. Search engines frequently use the number of backlinks that a website has as one of the factors for determining that website’s search engine ranking.

One of the advantages of internet marketing is that it is very easy to test your marketing results. This is very essential – you should use tracking software to keep track of which ads, keywords, etc are bringing you sales and traffic. We recommend using Google Analytics because it gives quality feedback and is free to use.

Remember, focus on the most effective methods, and keep testing – you can continually refine your marketing and improve your presence on the internet.

A website which is carefully created with chosen keywords, pertinent original content which is updated often has a chance to perform well in major search engines while generating high traffic.

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