Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-settings.php on line 472

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-settings.php on line 487

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-settings.php on line 494

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-settings.php on line 530

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/customw/public_html/blog/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /home/customw/public_html/blog/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /home/customw/public_html/blog/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /home/customw/public_html/blog/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /home/customw/public_html/blog/wp-includes/class.wp-dependencies.php on line 15
Custom Website Design » SEO
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/customw/public_html/blog/wp-includes/kses.php on line 948

Custom Website Design

June 1, 2007

SEO: The Answer to your Online Marketing Problem

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:23 am

When I was a child, people around me has many source of informations. For instance, they use the television, radio and newspaper for consumer information, which are called infomercials nowadays, and news for current events. Magazines and journals are for articles that illuminate people on a specific or several topics. I also remember my mom, when my sister is already entering her high school years, buying encyclopedias for reference purposes.

Now, there is a one-stop shop for all informations needed by anyone. Internet is the information hi way of the new age. There is a site for almost each and every need for information. Most consumers prefer this because almost all their concerns are met through the internet.

With this, online marketing is a phenomena. Promoting online of products of the smallest size and amount up to the biggest deals and services, is always a hit.

But it is not that easy promoting marketing online. Because most people use search engine before they enter a web site, it is necessary to have a high ranking on search engines. People frequently view only the first two pages of the search result. Given this fact, companies and even sole proprietors still often neglect this aspect or part of their business because they do not like to lose their focus on their business core objectives.

Search Engine Optimization plays a big role on this part. It helps the entities keep a high ranking in major search engines or help improve their rankings on some matter. It works significantly on boosting their client’s web visibility on search engines. In this way more consumers will enter your site, therefore, giving more chances of increasing sales.

Some entities waste the thousands or hundred thousands of dollars they invested on web site design after which they will discover that their site is not visible to major search engines. Because of this, some companies reinvest in redesigning their web site and some just accept the awful limited result they are achieving with their site.

For the premium and most coherent results in online marketing campaign, have the best search engine optimization services. Use your website as your strategic weapon against your competitors and this will accordingly increase your return of investment.

Building a Long Term Internet Marketing Strategy

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:17 am

When building a strategy for internet marking, Denver businesses realize that you need to think of the future as well as your current needs. While you might see instant results from certain changes in your strategy, it’s what you do over the long haul that really matters. By focusing on the search engines that matter, SEO, and your customer, you will be able to
establish yourself as a business that’s planning on sticking around – long after your competitors fade away.

When it comes to internet marketing, Denver web site owners understand that there are three main search engines that can make or break their popularity in web searches: Google, Yahoo, and MSN. These search engines are the ones that get the most traffic or the most potential customers, so they’re worth learning about and using to your business’ advantage. Thankfully, these search engines also understand their popularity, so they’ve made it easier to advance in their rankings by providing customers with detailed articles and instructions on how to create the best possible chance for a new web site. Make sure that you are using every guide and instructional piece that you find on these search engines – why not learn from who created the engine in the first place?

SEO or search engine optimization can not be denied when you’re concerned about internet marketing. Denver businesses often follow four main rules in their approach to a successful marketing plan:

1. Find out what your customers are using as search terms (also know as keywords)

2. Make sure to use these keywords in your web site as well as in the meta tags for your site.

3. Try to find other sites that will trade links

4. Update your site frequently with new SEO content

The trick with SEO is that you need to really know your customer to make it work for you. By looking for specific search terms, you will be able to increase your chances of getting to the top of the search engine page.But since these terms change on a regular basis, this requires a long term strategy.

With internet marketing, Denver businesses know that your customer is your best tool for creating success. By taking the time to understand what they want and need from your business, you can fill your website with materials that will fill those needs. Remember that there are hundreds of keywords that your customer might be searching for, but other sites might have a higher standing than you do.  But in knowing this, you can approach your customer from multiple angles, with multiple keywords and fresh content. If your customer is really interested in what you have to offer, these angles will provide them with a direct route to your business – but only if you know what they want.

  • What are your customers’ needs?
  • What aren’t they getting from your competitor?
  • Are you offering something new?
  • What is different about your web site and your business?

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

May 31, 2007

Internet Marketing Basics From The SEO Expert

Filed under: Marketing, SEO — BILZ @ 6:22 pm

The first place to start is with keyword phrase research before you publish your website. Think about researching for the keywords which are best suited to your website. Keywords are the words that the visitors input into the search engines in order to find the information they are looking for. You must try to find out a keyword phrase that has good search volume and at the same time that has least competition. There are online tools available such as http://inventory.overture.com which will help you find effective keywords.

Once you have chosen the keywords and created the website, you can now publish it. After publishing the website, there are few more steps that you need to pursue in order to improve the visibility of your website in all the major search engines such as Google, MSN, Yahoo, etc…

You should try to use your keywords several times on each page, this is called keyword density. This is the best way to show search engines that your webpage should be in the search results for that specific keyword phrase.

Next, you should now consider adding a HTML Sitemap as well as XML Sitemap. A sitemap helps your visitors to get an idea about the structure of your website as well as it provides search engine spiders a pathway to all the inner relevant web pages of the website to get indexed. The sitemap also provides information to search engine spiders about new content and date of the modification to the webpage. A sitemap can be integrated in two versions, the HTML version for the visitors, and the XML version for the search engine spider.

Once you have uploaded the sitemaps, you should check your website against valid HTML and CSS. Validation is very important for a quality website that wants to rank fr the long haul.

Once your site is up and running, apart from updating new content frequently (at least 3 times a week), it’s important to check for dead or broken links. If you find a dead or broken link, remove those links immediately or correct the file path. These links will reduce the credibility of your website to visitors and search engines.

You will also want to check for backlinks. Backlinks are incoming links to a website or web page. The number of backlinks is a sign of the popularity or importance of that website or page. Backlinks are also called as incoming links, inbound links, inlinks, and inward links. Search engines frequently use the number of backlinks that a website has as one of the factors for determining that website’s search engine ranking.

One of the advantages of internet marketing is that it is very easy to test your marketing results. This is very essential – you should use tracking software to keep track of which ads, keywords, etc are bringing you sales and traffic. We recommend using Google Analytics because it gives quality feedback and is free to use.

Remember, focus on the most effective methods, and keep testing – you can continually refine your marketing and improve your presence on the internet.

A website which is carefully created with chosen keywords, pertinent original content which is updated often has a chance to perform well in major search engines while generating high traffic.

Powered by WordPress