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Custom Website Design » Traffic
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Custom Website Design

June 1, 2007

SEO: The Answer to your Online Marketing Problem

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:23 am

When I was a child, people around me has many source of informations. For instance, they use the television, radio and newspaper for consumer information, which are called infomercials nowadays, and news for current events. Magazines and journals are for articles that illuminate people on a specific or several topics. I also remember my mom, when my sister is already entering her high school years, buying encyclopedias for reference purposes.

Now, there is a one-stop shop for all informations needed by anyone. Internet is the information hi way of the new age. There is a site for almost each and every need for information. Most consumers prefer this because almost all their concerns are met through the internet.

With this, online marketing is a phenomena. Promoting online of products of the smallest size and amount up to the biggest deals and services, is always a hit.

But it is not that easy promoting marketing online. Because most people use search engine before they enter a web site, it is necessary to have a high ranking on search engines. People frequently view only the first two pages of the search result. Given this fact, companies and even sole proprietors still often neglect this aspect or part of their business because they do not like to lose their focus on their business core objectives.

Search Engine Optimization plays a big role on this part. It helps the entities keep a high ranking in major search engines or help improve their rankings on some matter. It works significantly on boosting their client’s web visibility on search engines. In this way more consumers will enter your site, therefore, giving more chances of increasing sales.

Some entities waste the thousands or hundred thousands of dollars they invested on web site design after which they will discover that their site is not visible to major search engines. Because of this, some companies reinvest in redesigning their web site and some just accept the awful limited result they are achieving with their site.

For the premium and most coherent results in online marketing campaign, have the best search engine optimization services. Use your website as your strategic weapon against your competitors and this will accordingly increase your return of investment.

Building a Long Term Internet Marketing Strategy

Filed under: Marketing, Promotion, SEO, Traffic — BILZ @ 12:17 am

When building a strategy for internet marking, Denver businesses realize that you need to think of the future as well as your current needs. While you might see instant results from certain changes in your strategy, it’s what you do over the long haul that really matters. By focusing on the search engines that matter, SEO, and your customer, you will be able to
establish yourself as a business that’s planning on sticking around – long after your competitors fade away.

When it comes to internet marketing, Denver web site owners understand that there are three main search engines that can make or break their popularity in web searches: Google, Yahoo, and MSN. These search engines are the ones that get the most traffic or the most potential customers, so they’re worth learning about and using to your business’ advantage. Thankfully, these search engines also understand their popularity, so they’ve made it easier to advance in their rankings by providing customers with detailed articles and instructions on how to create the best possible chance for a new web site. Make sure that you are using every guide and instructional piece that you find on these search engines – why not learn from who created the engine in the first place?

SEO or search engine optimization can not be denied when you’re concerned about internet marketing. Denver businesses often follow four main rules in their approach to a successful marketing plan:

1. Find out what your customers are using as search terms (also know as keywords)

2. Make sure to use these keywords in your web site as well as in the meta tags for your site.

3. Try to find other sites that will trade links

4. Update your site frequently with new SEO content

The trick with SEO is that you need to really know your customer to make it work for you. By looking for specific search terms, you will be able to increase your chances of getting to the top of the search engine page.But since these terms change on a regular basis, this requires a long term strategy.

With internet marketing, Denver businesses know that your customer is your best tool for creating success. By taking the time to understand what they want and need from your business, you can fill your website with materials that will fill those needs. Remember that there are hundreds of keywords that your customer might be searching for, but other sites might have a higher standing than you do.  But in knowing this, you can approach your customer from multiple angles, with multiple keywords and fresh content. If your customer is really interested in what you have to offer, these angles will provide them with a direct route to your business – but only if you know what they want.

  • What are your customers’ needs?
  • What aren’t they getting from your competitor?
  • Are you offering something new?
  • What is different about your web site and your business?

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.

May 31, 2007

Getting Free Banner Design

Filed under: Design, Graphics, Traffic — BILZ @ 6:25 pm

Getting stuff for free is often more complicated than it looks, but if you are clever you can get free banner designs or other valuable online marketing tools. Although in most cases, the quality of a free banner design will be modest, you can also get nice looking banners for absolutely no cost. How? There are different ways in which you can achieve this:

Freelance designers - many freelance designers who are just starting out are looking to build their portfolio, so getting a free banner design from them is not impossible. For a freelancer, the online portfolio is the maker or breaker of his business, so he or she will often offer to work for free. The problem with asking for a free banner design from a freelancer is that you cannot have any saying as far as the quality is concerned and you won’t really have the power to request revisions and changes to the banner ads. Anyone relatively skilled in a graphic design software, such as Adobe’s Photoshop , can create a free banner ad - or a cheap banner, but you can also try it yourself, if you are on a small budget.

Graphic design company promotions - many graphic design company managers know that, in order to win money online and build a reputable image, you need to lure in clients by offering them things for free. Once in a while, advertising agencies and design studios will have special promotions, when skilled designers offer you a free banner design - most of the times high quality ones. By doing that, they hope you will appreciate their business and come back with future, paid jobs.

Free graphic design templates - free banner design templates are quite common online. You simply have to download the source file - most of the times an Adobe Photoshop PSD file and modify the text in a design software program.

The advantage of this solution is that you can choose from various layouts, designs and color palettes and you can personalize your banner as you wish. The downsize is that you need a graphic design title like Photoshop or Paint Shop Pro and some editing skills in order to modify the banner ad. Of course, the satisfaction that you get when you design a banner ad for free is also worth taking into consideration!

Banner sizes and custom advertising banner ad costs

There are different globally accepted banner size standards. These will often determine the cost of the custom advertising banner, but some companies offer a flat rate for any banner size. In most cases, however, advertisers will ask for more than just one banner size, but with all the custom banners following the same line and keeping with a unique color palette. Here are the most common custom advertising banner sizes you will find on the online market:

Banners and Buttons

468 x 60 - Full Banner
234 x 60 - Half Banner
88 x 31 - Micro Bar
120 x 90 - Button 1
120 x 60 - Button 2
120 x 240 - Vertical Banner
125 x 125 - Square Button
728 x 90 - Leaderboard

Rectangles and Pop-Ups

300 x 250 - Medium Rectangle
250 x 250 - Square Pop-Up
240 x 400 - Vertical Rectangle
336 x 280 - Large Rectangle
180 x 150 - Rectangle

Skyscrapers

160 x 600 - Wide Skyscraper
120 x 600 - Skyscraper
300 x 600 - Half Page Ad

The Key to Successful Web Traffic Generation

Filed under: Link Building, Promotion, Traffic — BILZ @ 6:16 pm

You’ve heard the catch phrase a million times, but what is “Link Pop” exactly? It’s simple really. A website’s link popularity, often called “Link Pop”, can be determined by the quality, quantity, and relevance of the other websites that link to its page.

Link Pop can be a tricky thing. In the good old days, search engines determined a site’s page ranking by the amount of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site’s text, the site would eventually gain a very high page ranking.

Since search engines like Google gain users by serving quality webpage matches, they had to get smarter than the web developers. Google decided that instead of keyword match-ups only, page ranking would in addition be based on pages that had the most links to them. In theory, a website that has a bunch of other pages linking to it must be good, right? Wrong.

Webmasters would create these links any way that they could. “Link Farms” began developing and cluttering up the web. A link farm is essentially a page with tons of links on it, often in no particular order. These pages were virtually useless to web users, yet web designers were using them to gain better page rankings.

The thing is, search engines aren’t designed for web developers. They are designed for web users. Thus, when the “best” sites weren’t showing up first, Google had to try yet another strategy. This time links would be categorized. The best kind of link is an “Inbound Link.” An “Inbound Link” basically means another site links to your site. This generally happens because the webmaster of the site feels that the information on your site is valuable to his or her readers. Your page ranking will improve significantly if the website has a higher page ranking than yours and if there is obvious relevance between the two sites.

An “Outbound Link” means that your site offers a link to another site. “Outbound Links” don’t hurt your popularity if they are relevant sites, but they don’t necessarily help. Then we have “Reciprocal” and “Non-Reciprocal” links. A reciprocal link means that two sites connect to each other. A non-reciprocal link is a one-way link. Search engines are able to tell the difference between reciprocal and non-reciprocal links. Obviously non-reciprocal links are more credible because there is no direct benefit to the linker, and will thus increase your link popularity.

In order to create link pop for your website, you should focus on creating as many inbound non-reciprocal links as possible. One of the best ways to do this is through locating sites that are similar to your own and that accept links on their site from other related websites.

This can be a very time consuming process if done manually but there are many software programs out there that can make the job much easier and in less time then if you were doing it manually. One of the best programs on the internet to handle this process is called Backlink Submitter and it can be found at http://www.backlinksubmitter.com

Link directories are another great way to build ones link pop. Essentially, a link directory provides users with a collection of links organized by topic. There are thousands of directories to choose from. DMOZ and Yahoo! are the most heavily weighted. Directories exist solely to provide users with valuable resources. They are edited and organized by humans, so appearing in a directory can be a measure of a site’s worth. If your website is listed, it is viewed by users as a credible source.

Get your link in many directories as you can! There are two benefits. It will generate targeted traffic to your site, and it can improve your page ranking. When choosing a directory, look for the ones that allow you to add your own title and/or keywords. Choose directories that have less than 50 listings per page, and make sure the addition can improve your page ranking.

The submission process can be frustrating and time-consuming. The upside is, once your link is posted your link pop can shoot through the roof. Fortunately, we have developed a way to make the submission process painless. To learn how to efficiently submit your website to the top directories on the web, go to http://www.directorysubmitter.com

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